Beyond Billboards: Zero Degree’s Custom OOH Redefines Advertising in Kerala

Metro Marketing Magic: Why Brands Are Lining Upto Advertise with Kochi Metro

In a bustling city like Kochi, a new player is stealing the spotlight in the world of advertising: the Kochi Metro. Over the years, Kochi Metro has grown beyond being a reliable mode of transport and into a dynamic branding platform. It is visible, trusted, and deeply tied to the lives of millions inhabiting the city. Businesses from across the state are competing with each other over the many marketing avenues that Kochi Metro has opened. But what is so special about advertising with Kochi Metro?Why are businesses in a hurry to get their brand names displayed across the metro network? Once we understand the scale of things involved with Kerala’s only metro, answers to these questions and more become obvious. Let’s take a closer look at Kochi Metro and the modern out-of-home (OOH) advertising opportunities that it presents. Imagining Kochi Metro as a Brand Ambassador In advertising, it is not just about the quality of the product or service you offer – it is also about where people discover you, and whom your brand is seen alongside. These factors play a big role in shaping public perception. Companies often rope in famous personalities to serve as the face of their brands. This helps the public develop a sense of familiarity – and even trust – because the brand is represented by someone they already know and hold in high regard. People may not know much about the brand itself, but they know the celebrity, and in time, they start to associate the personality and values of one with the other. Kerala’s Favourite Public Transport Since it was the first metro rail network in Kerala, Kochi Metro was welcomed with open arms. The Kochi Metro Rail Limited (KMRL) operates Kochi Metro, Kochi Water Metro and a fleet of feeder buses and has been a godsend for the city’s public transportation system. Ridership keeps growing, new route extensions are underway, and the project continues to expand with visible momentum. Beyond its practical benefits, Kochi Metro has also built a vibrant online presence. Its social media content – especially on Instagram and Facebook – cleverly taps into popular memes, trending topics, and relatable humour. There is a personality to the firm that people engage with and enjoy It would be hard to find someone who isn’t appreciative of the positive changes the Metro has brought to Kochi and its surrounding areas. Safe to say, it enjoys a widely positive public image – something which brands can benefit from. What Makes Kochi Metro a Safe Bet As Kochi Metro began exploring new revenue streams through advertising, established out-of-home (OOH) agencies like Zero Degree stepped in with fresh ideas. Now, when your brand’s name appears on metro pillars, medians, or inside the stations, it is more than just exposure – people start associating your brand with Kochi Metro.Businesses have realized this opportunity and are competing to paint the Metro in their colours.Here is why Kochi Metro is such a powerful partner: Stable and consistent – Unlike individual celebrities, Kochi Metro follows defined regulations and public conduct Symbol of progress – It represents development, efficiency, and public welfare in Kerala Trusted and loved – Thousands rely on it every day, making it a well-respected presence in people’s lives Highly visible – Ads on the Metro grabs the attention of thousands of commuters everyday Built-in credibility – Associating with Kochi Metro signals reliability and civic relevance to the public You surely have the option to spend big on associating with a celebrity – you could ride on the wave of popularity and warmth they bring in – but one mishap by them in front of the public and you are running to your lawyers to cut ties with them. Kochi Metro does not carry that kind of baggage and in a world where perception can shift overnight, that kind of safety net is priceless. Branding Opportunities at Kochi Metro You could run an ad for your business at the movies, inside a grocery store, or put up a billboard next to that busy junction everyone hates but none of it quite compares to advertising at Kochi Metro. The ad spaces available through Zero Degree span the full stretch of the metro network. They grab the attention of not just the metro commuters but also people using the roads running parallel to the tracks. With exclusive rights to advertise on metro pillars, medians, portals, and station premises, Zero Degree makes it easy for businesses to associate with Kochi Metro. Through a single agency, one can achieve maximum visibility across the metro. Metro Pillar Branding – Repetition Builds Recall! Rising above the city traffic, the many pillars of Kochi Metro are literally carrying the network on its shoulders. Around 1080 metro pillars have been leased to Zero Degree, one of South India’s largest out-of-home (OOH) advertising agencies. These pillars are now available for businesses looking to claim space in the urban visual landscape. Branding on Kochi metro pillars is a powerful way to reach road commuters. With pillars spaced roughly 15 to 20 meters apart, advertisers can use repetition to register their brand in people’s memory. A series of related visuals can spark curiosity, prompting onlookers to look out for what appears on the next pillar. Metro Station Branding – Right Place, Right Time, Right Audience Between clearing the turnstile and boarding the metro train, a commuter typically spends at least five minutes at a station. People wait and look around patiently. The well-maintained infrastructure and a relative calm – compared to the rush outside – makes them more receptive to their surroundings. This creates an ideal setting for brands to communicate directly with an attentive audience. Zero Degree’s strategically placed billboards and ad panels at entry points, near ticket counters, escalators and waiting areas offer high-impact solutions for businesses looking to advertise at Kochi Metro stations. With steady footfall and repeat exposure, Kochi Metro station branding ensures your message consistently lands in front of the right eyes, again and again. Metro Station Semi Naming Rights If you have walked past the Palarivattom metro station recently, you might have noticed something new – it is now Palarivattom Eastea, wrapped in the calming blues of the popular tea brand. Through Zero Degree, businesses now have the opportunity to acquire semi naming rights to metro stations in Kochi. Benefits of Metro Station Naming Rights: Add your brand name as a suffix to an existing station Wrap the station in your brand’s colours and themes Capture the attention of both metro riders and road commuters It’s the closest you can get your brand to Kochi Metro Build a long-term, location-based brand association in people’s minds KMRL has been leasing more and more stations to the metro station branding agency, Zero Degree. As a result, the most impactful OOH advertising in Kochi is now happening at the very places where people begin and end their journeys each day. Let Your Brand Ride With Kochi Metro In a world where brands are constantly trying to stand out, Kochi Metro offers not just visibility – but credibility. It’s not a celebrity with a volatile public image. It’s a public institution that is respected, consistent, and key to everyday life in a major city. With Zero Degree by your side, your business can become a part of the city’s rhythm, woven into the daily journeys of thousands. The tracks are laid. Kochi is watching.Where will your brand go next? FAQs What are the benefits of advertising with Kochi Metro? Kochi Metro offers high visibility and repeated exposure to a captive audience. Unlike othermodes of advertisement, your brand becomes part of the city's landscape and daily commuterexperience. What are the advertising options available through Kochi Metro? Through Zero Degree OOH, you can advertise on Kochi Metro’s 1000+ metro pillars, inside thestations and more. You can also obtain semi naming rights for Kochi Metro stations throughZero Degree. There are also options to wrap the metro coaches with your brand’sadvertisements. Who manages the advertising rights for Kochi Metro? Zero Degree, a leading out-of-home (OOH) agency in South India, holds exclusive rights foradvertising on Kochi Metro's pillars, medians, portals, and station premises. What is metro pillar branding? Kochi Metro’s pillars are spaced every 15 to 20 meters, allowing businesses to create asequence of visuals along a commuter’s journey. This repetition helps reinforce brand memoryeffectively. What are metro station semi naming rights? Semi naming rights allow your brand name to be added to a metro station (e.g., "PalarivattomEastea") along with branding the station environment in your colors. It establishes strong localassociation and high long-term visibility. How can I start advertising on Kochi Metro? You can contact Zero Degree, the authorized agency, to learn about all the available advertisingoptions at Kochi Metro with its detailed pricing.

Top Benefits of Choosing a OOH Advertising Agency for Your Brand

"Stopping advertising to save money is like stopping your watch to save time."— Henry Ford How an Outdoor Branding Agency Can Build Your Brand The rise of the digital era has given rise to new marketing techniques that can promote an advertising brand to a million people in just a few clicks. It has even overshadowed traditional advertising like TV ads, radio ads and so on. With the entry of social media into the market, the game has entirely changed. But there is one advertising technique which never gets old - the Out-of-home(OOH) advertising. Why It Works for You Despite the boom in digital advertising, major players in the market approach an outdoor advertising agency to get their brand featured on huge billboards at the heart of the city or at crowded areas. Here are some striking aspects of OOH advertising : Strategic Media Tactic : Portraying your brand’s message to your target audience is crucial for all advertising techniques. Choosing the most accurate location, its time duration and the format to place the brand’s message to the public is the key aspect in strategic planning. Outdoor branding agencies rely on data analytics to have a clear picture of when and where potential customers interact in the public. For instance, it could be a bus stop where students gather in the morning hours or a shopping mall where families drop by in evenings. These companies gather information and place the suitable ads at the suitable time so that their marketing reaches the intended audience. Attractive Designs : The foundation of an effective OOH ad campaign is an eye-catching design. Unlike other designing methods that include multiple images, sentences and call to action, outdoor advertising has to be clear and precise. The captions must be short, catchy and should also convey the message effectively, whereas the images and designs used in them must be subtle yet visually appealing. Outdoor advertising agencies provide proper assistance for everything which will deliver your brand’s message in the most effective way without tampering its identity and vision. In fact they cater impactful visuals tailored specifically for large outdoor formats like billboards, transit ads, and digital screens. Cost effectiveness : The reasonable rates that an outdoor advertising firm offers is one of the major advantages of working with them. Though they might look a bit expensive from the outside, they actually are not costly. With smart planning and expertise in the sector, they assist popular brands in the optimization of their budget without compromising the quality of the ads that are being run. In fact, they offer better service at reasonable rates, package discounts and deals that individual advertisers may not have access to. Campaign Monitoring : With the emergence of digital tools, every aspect of outdoor advertising is apparently traceable. Today's agencies have updated enough to monitor and assess campaign effectiveness with the help of technology, tools and analytics. Be it billboards or hoardings, brands have the access to real-time monitoring of the campaign that provides photographic proof of the placement, information on visibility, and estimated impressions based on footfall and traffic data.With all this data, identifying the shortfalls of the campaign and opportunities for improvement inevitably helps brands to refine their strategy. Time-Saving and Scalability : From creation to its execution, an outdoor branding agency covers every aspect of the campaign that eases the efforts for the companies to coordinate everything from negotiating placements or managing logistics independently. Even more so, their expertise and efficient methods in pulling off an effective campaign for businesses across industries guarantee that they are implemented effectively without unnecessary pauses or technical difficulties. Flexibility : Adapting to the requirements of various industries or brands is imperative. Approaching an outdoor advertising agency for marketing in multiple formats can fuel your brand value as they are flexible enough to cater to their client’s needs. Whether it is a single hoarding in a capital city or a medium size billboard, they are fully capable of meeting your expectations without delay. OOH advertising makes you look UP! When a name or a message is placed right in front, you can’t help but notice it! That is the impact of OOH advertising. Its increased visibility ensures the presence of the brand featuring in it 24/7. Imagine commuting to your office every day and consistently passing by a hoarding with an attractive message. Studies say that such repeated exposure makes it likely that the advertisement stays in your memory for weeks or even a month. Besides being an old technique, this is the main reason why major corporations still keep aside a reasonable amount for outdoor advertising. Assessing the Influence of OOH advertising Another key benefit of any advertising technique is its measurability. One of the common misconceptions about out-of-home (OOH) advertising is its inability to track results. But this is only a misinterpretation. With the integration of technology and data analytics into outdoor advertising, the impossible has been made possible. Here are some major digital measuring methods: Footfall and Traffic Data : OOH agencies collaborate with data providers to collect data from various locations with the help of GPS tracking, mobile device data and location analytics to ascertain the people passing by a specific billboard or installation. This gives the brands a clear picture of potential customers and an estimate of impression. QR Code Scans : Companies often prefer including QR codes or promo codes on their billboards to check audience engagement which is the first step in converting interest into business. When users scan a QR code or visit a unique landing page, it provides measurable data that links directly back to the OOH campaign. Make your brand Unskippable with Zero Degree In this fast-paced and short content era everything comes with a SKIP button. But there is no skipping a fascinating hoarding that comes your way. Outdoor advertising offers something refreshingly constant, visually appealing and everlasting. Zero Degree is a top player in the OOH advertising in Kerala that advertises for premium brands through pillar branding, inside station branding, LED screen branding, pole kiosks, LED bus shelters, backlit bus shelters and mall branding. Contact us to grow your brand with us.

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Technological Innovations in OOH Advertising

From Static to Dynamic: The Future of OOH with Technology-Driven Displays and Experiences. Join us as we explore the wave of innovations transforming the OOH landscape, highlighting how tech is reinvigorating life in public spaces and reshaping brand-audience relations. Digital Out-of-Home (DOOH) Advertising With that in mind, imagine walking through a busy city square adorned with digital screens instead of boring old billboards. Often used to show everything from weather updates to interactive social media feeds, these displays create a tapestry of content that engages passersby. That’s DOOH, a combination of tech and creativity that transforms static ads into active moments. Programmatic Advertising Upon this digital renaissance, programmatic advertising takes center stage as the maestro, conducting campaigns with both precision and efficiency. Through automation, advertisers are able to bid for digital billboard real estate in real time, ensuring that their messaging is hitting their target audience at exactly the right time. Not only does this maximize impact, but it provides flexibility, enabling campaigns to quickly pivot as circumstances change. Artificial Intelligence AI is the artisan in the OOH world, generating personalized and contextually relevant content. Imagine a digital kiosk that understands the time of day and adjusts advertising to feature coffee in the morning and meals in the evening. AI uses data like location, the weather, and audience demographics to prepare messages that touch a personal level and improve engagement and efficiency. 3D Anamorphic Displays Taking a step further into the realm of innovation, 3D anamorphic displays dazzle the eyes by generating illusions that seem to fly off the screen. These holographic displays use sophisticated technology to create three-dimensional images that can be seen from certain angles, capturing the attention of passersby who marvel at lifelike images that seem to transcend the limits of their screens. Augmented Reality (AR) Augmented Reality translates to "real world," bridging the gap between physical and digital, and adding layers of digital content to the real world. All you do is point your smartphone at a bus shelter ad, and when the lens clicks, there’s the product demonstration right on your screen. Such an interactive layer engages attention not just from a visual point of view but also with immersive experiences that enhance consumer engagement. Sustainability While the industry marches ahead, there is a kneejerk balancing act between innovation and sustainability. Advertisers are adopting greener strategies, like using energy-efficient LED displays and procuring renewable energy for digital billboards. Such an initiative is not only eco-friendly but also appeals to the consumers who appreciate the green movement. Case Study: MoonPie's Extraterrestrial Engagement MoonPie recently ran a campaign specifically targeting aliens , a shining example of creative out-of-home advertising. They launched ads in the top alien hotspots for the U.S., using a made-up language and futuristic graphics to grab the attention of aliens and humans alike. This forward-thinking method not only created noise but also highlighted the endless potential of innovative OOH campaigns. The Road Ahead: A Fusion of Creativity and Technology Exciting OOH Advertising Future with Technology Creative Element: With everything from AI-powered personalization to virtual and augmented reality experiences, the industry is gearing up to deliver messages that people will not just see, but feel. With fast-paced audiences and an evolving digital landscape, the path forward will lie in combining technology and storytelling in a way that makes a connection. Biometric and Facial Recognition Technology The technology that is going to change the game is facial recognition. Some DOOH displays are equipped with biometric sensors that analyze age, gender, and even emotions to serve ultra-personalized ads. For example, a digital billboard in a shopping mall could recognize a young adult in front of it, and present them with promotions at fashionable clothing hookups, while showing parents disappear family-friendly content as they pass. Hyperlocal and Geo-Targeted Advertising Similarly, hyperlocal and geo-targeted advertising has gained its spot as a mighty weapon in the OOH arsenal. Brands can serve hyper-relevant ads based on a user’s exact location with the integration of GPS and mobile data. If a nearby potential customer walks by, for example, a fast-food restaurant can serve promotional content on to digital displays, wooing them in real time with the deal of the moment. Voice-Activated OOH Advertising The OOH industry is beginning to integrate voice technology, enabling audiences to interact with voice command billboards and kiosks. Interactive voice-activated ads can deliver more info, make product reservations, or even let users interact with brand experiences , simply by talking. Blockchain for Transparency in OOH Advertising Blockchain is solving transparency and ad fraud issues in the OOH advertising industry. Decentralized ledgers enable advertisers to monitor campaign impressions, authenticate the users who engage with the ads, and confirm that the ads are displayed to real people. This not only promotes trust between brands and advertisers, raising the credibility of the industry as a whole. As OOH advertising evolves, it is important for brands and advertisers to embrace these innovations to remain relevant and engaging in an overactive digital world. This creative, interactive, and tech-heavy experience will likely continue to shape out-of-home advertising for future generations.

Revolutionizing Businesses with Interactive Digital Signage

Interactive digital signage is an ever-evolving trend that continues to incorporate new technologies, enabling businesses to engage with their target audiences in innovative ways. Here are some of the most recent news developments in this fast-moving field: AI-Driven Personalization AI is Revolutionising Digital SignageReal time content adaptability is made possible with AI based digital signage. The personalization of information also guarantees that viewers review applicable material, which elevates engagement and effectiveness. AI, for example, analyzes data to display targeted ads that appeal to niche audiences. Advanced Touchscreen Technologies The interface employed by touchscreen displays has advanced to provide more seamless and natural interaction. Haptic touch and gesture recognition are now the underlying tech of modern touch screens, letting users manipulate content by simply swiping or pinching. It improves the user experience and makes digital signage even more interactive and easier to navigate. Integration of Augmented Reality (AR) AR phenomenal giving better usage of the digital signage. AR-enabled signage superimposes digital data on the physical environment, with users able to interact with virtual objects in real-world locations, creating memorable brand engagement experiences. Touchless Interactivity In line with health and safety concerns, unobtrusive interactive solutions are being adopted. In the era of social distancing, gesture recognition and voice command are examples of technology that allow users to easily interact with digital signage solutions, offering a clean yet interactive experience. Enhanced Data Analytics Advanced analytics that measure user- interaction are embedded in the newer Digital Signage Solutions. By tracking how users interact with content, businesses can gather insights about consumers and use that information to better tailor content strategies that generate a greater return on investment. Adoption of interactive digital signage cannot be overlooked in the world of innovation. Using Data, professionals are able to help in the advance progress of the technology and the capabilities of it always integrates at a more higher level. ISE 2025: LG Electronics Debuts NextGen Digital Signage Solutions LG Electronics introduces its next-generation digital signage solutions to meet the needs of various business sectors such as retail, corporate, education, transportation, and hospitality at Integrated Systems Europe, World renowned annual tech show (ISE) 2025. At this year’s exhibition, operating under the theme “Customized Solutions, Optimized Growth,” LG demonstrated innovative technologies designed to enrich customer experiences and address the changing needs of B2B customers. AI Driven Kinetic LED Display One of the highlights of LG's booth was the AI-driven Kinetic LED display, which was positioned right as attendees walked into LG's booth. The configuration is of 88 Conjoined LED panels measuring the overall size of 7,180 x 4,090 millimeters. The base structure rotates 360 degrees horizontally due to the inclusion of several cube-shaped, rotating modules within the structure, generating unique and captivating aesthetic demonstrations. When copious mirrors were integrated in the installation, its depth and moving elements came to life in a way to offer an experiential breakthrough making art and technology blend into a new era. Innovations Born from Collaborations with Industry Leaders LG highlighted its focus on partnership by teaming with major companies to showcase integrated solutions: Logitech | Cisco | Crestron: Demonstrated corporate video advancements, emphasizing seamless integration with LGs display solutions. Brightsign: A major player in the world of connected video signage, BrightSign showcased signage-specific content management solutions that enable the efficient and dynamic delivery of content. Kokomo 24/7: Showcased school access management systems that would improve security and operational efficiency in educational environments. Megapixel VR, Mo-Sys Engineering, and Brompton Technology: Partnered to highlight cutting-edge broadcast solutions that redefine visual narratives. Improved LG MAGNIT Micro LED Displays As the demand for ultra-high-definition screen solutions continues to increase, LG has unveiled enhancements to its award-winning LG MAGNIT Micro LED displays: Facilitated Setup: An improved design enables installers to set the spacing between LED modules from the rear, easing the installation. Improved Compatibility: Have been best adjusted with all kinds of content controllers bringing it possible different colors and better image quality. Energy Efficiency: Standby power consumption is reduced by up to 98% from models of the past, encouraging the practice of sustainability and streamlining operational expenses. Anti-Discoloration Technology High-Brightness Outdoor Signage LG showcased high-brightness outdoor signage with proprietary Anti-Discoloration technology. This technology shields screens against yellowing from being exposed to the sun for extended periods of time, thereby enhancing their longevity and consistent performance. However, it was not until 2024 that this technology was corroborated by Underwriters Laboratories (UL), highlighting both its functionality and efficacy. Complete solutions for retail environments Inside the Retail Zone, LG showcased a range of solutions designed for the requirements of today’s retail: Modular Kiosks: Kiosks that improve customer interaction and streamline operations that are flexible and easy to install. Fire-Safe Digital Signage – Models US5P, UV5N and UP5Q have outer casings that are certified to fulfil international fire safety regulations (BS476 in the UK and EN13501-1 in EU), ensuring safety without losing out on performance. LG Business Cloud for Unified Control of Displays LG also introduced the LG Business Cloud, an online dashboard for commercial displays, which it uses to centralize management and operation of multiple displays from one device. In addition, businesses can remotely monitor device status, deploy content updates and manage device settings with this solution, which can improve efficiency and reduce on-site interventions when appliances are not working.

Zero Degree: Crafting Brand Journeys Through Kochi’s Metro Landscape

Kochi, the vibrant landscape of Kerala has always been on the move. The city, though has gone busy over the years still has an inherent hum in its streets that give out an energy of progress, which is all centred around the Kochi Metro. This common man’s commute has given a much needed elevation for the city as a symbol of modernity and connectivity. While the metro moves the city’s life and people, there is another force that has grown with a steadfast approach in shaping various brand perspectives and experiences and as an Out of Home ( OOH) advertising agency that has transformed Kochi’s urban space into a performing venue for brands. That’s Zero Degree! The Power of Movement Every day, thousands of commuters step into those clean, smart spaces of Kochi Metro. It’s not just a place of transit; it’s a place where people are open to a lot of discovery. Even if they’re rushing to work, or leisurely exploring the city, or heading back home, they pass through a network of stations that act as meeting points for ideas, experiences, and advertisements. This is where Zero Degree steps in. Recognizing modern commuters as more than just passengers, who are active participants in maintaining the vibe of the city, Zero Degree utilises this unique space of Kochi Metro to craft visual journeys that align with these decisive moments of movement. From large-format billboards that captivate the eye as the trains approach, to strategic digital screens that engage riders with dynamic content, Zero Degree turns Kochi metro into an active stage for global brands to narrate their captivating stories. A Collaborative Experience Zero Degree, with an exclusive partnership with Kochi Metro, represents the fusion of two powerful forces. They are in constant watch for the physical movement of people and the psychological movement of ideas. Their OOH campaigns are not largely static and they are designed to engage commuters as they move to literally encourage interactions to leave lasting impressions. Each ad placement is meticulously planned to capture the attention of diverse audiences, from daily commuters to tourists exploring the city. Whether it’s a local brand wanting to speak to the city's heritage or a global brand bringing international flair, Zero Degree understands the pulse of Kochi and tailors each campaign to resonate with its people. Take, for example, the metro stations in MG Road and Edapally, two of the busiest hubs in the network. Zero Degree strategically positions high-impact visuals in these areas, ensuring that brands become an integral part of the commuting experience. By tapping into the rhythm of daily life, they create advertising spaces that not only draw attention but also integrate seamlessly into the fabric of the city. Turning Commutes Into Engagement Opportunities The Kochi Metro is more than a transit system; it’s an evolving ecosystem of urban life. Zero Degree recognizes this and uses the metro not just as a medium, but as a touchpoint for meaningful engagement. Their ads don’t simply sit on the walls—they interact with passenger journeys, capturing their interest when they’re most open to new ideas. Whether it’s a digital display that delivers real-time promotions or a billboard that evokes curiosity, Zero Degrees creative mastery ensures that no message is lost in the crowd. And it’s not just about visibility; it’s about contextual relevance. Commuters are more receptive to messages when they feel a sense of connection to their environment. By embedding brands into the flow of everyday life, Zero Degree makes every ad feel like a natural extension of the urban experience. Their campaigns become landmarks of the commute, helping brands in creating authentic connections with the people of Kochi. A Metro of the Future: Shaping Tomorrow’s Brand Experiences As Kochi Metro continues to expand, so does the opportunity for brands to embed themselves in the city’s evolving narrative. Zero Degree is already at the forefront of this transformation. They are pioneering innovative OOH solutions that go beyond traditional billboards and posters, incorporating cutting-edge technology such as interactive digital signage, QR code activations, and augmented reality experiences. Imagine stepping off the metro and scanning a QR code that offers you an exclusive discount or guiding you to the nearest store or event. Or picture an augmented reality billboard that transforms the city skyline as you view it through your phone. These are not far-off concepts—they’re part of Zero Degrees vision for the future of OOH advertising in Kochi Metro. With these innovations, Zero Degree continues to push the boundaries of what’s possible in urban advertising, turning Kochi Metro into a living, breathing marketplace for brands to engage with their audiences in fresh, exciting ways. Shaping Kochi’s Brand Landscape—One Station at a Time The partnership between Zero Degree and Kochi Metro is more than just a collaboration; it’s a shared vision for the future of branding in Kochi. Together, they are redefining how brands communicate in public spaces, turning Kochi’s metro stations and trains into immersive advertising environments that tell stories, spark conversations, and drive action. For Kochi’s residents, this synergy transforms the daily commute into something more: a journey filled with inspiration, creativity, and discovery. And for brands, it’s an opportunity to be part of the city’s pulse, to move with the people, and to leave a lasting mark on the minds of consumers. Zero Degree and Kochi Metro are not just moving people—they’re moving ideas, shaping perspectives, and crafting the future of urban advertising.

Ocean Outdoor Launches New Digital Screen in London’s Carnaby District

Ocean Outdoor Unveils The Screen on Carnaby: A Premier Advertising Display in London’s Iconic District Ocean Outdoor has launched The Screen on Carnaby, a state-of-the-art advertising display situated in one of London’s most renowned retail and entertainment destinations. This impressive 6m x 3m landscape-format screen is strategically positioned above The London Palladium Wall of Fame, directly opposite the north entrance of Carnaby Street and in close proximity to the luxury retailer Liberty. This latest digital installation complements Ocean Outdoor’s flagship advertising locations at Leicester Square and Piccadilly Circus, creating a high-visibility “golden triangle” for advertisers aiming to capture the attention of audiences in the heart of London’s Soho district. Adidas Takes Center Stage with FW24 Originals Campaign Adidas is the inaugural brand to utilize this new screen, launching its FW24 Originals campaign in collaboration with EssenceMediacom, which will run through October 31, 2024. This campaign highlights the screen's potential as a dynamic advertising platform in one of the city's busiest shopping areas. Nick Shaw, Chief Revenue Officer at Ocean Outdoor, underscores the significance of this new addition, particularly as the holiday shopping season approaches: “The timing couldn’t be better for launching a new screen in the heart of London’s premium retail. The competition for consumer spending will be fierce this Christmas, and a platform for brands to engage audiences in Soho, Regent Street, and Oxford Circus will be a tremendous asset for advertisers.” Carnaby: A Historic Hub of Fashion and Culture Carnaby, steeped in a rich history of fashion and cultural movements since the 1950s, continues to be a major draw for both locals and tourists alike. The area boasts over 100 retail stores, 70 restaurants, and a variety of cultural events spread across its 14 streets, attracting an impressive average of 44 million visitors annually. The combination of heavy foot traffic and its reputation as a cultural hotspot makes the Carnaby location an ideal choice for brands looking to create a significant impact. A Cutting-Edge Display Powered by Daktronics The Screen on Carnaby is powered by Daktronics, a world leader in the design, engineering, and manufacturing of digital LED display technology and audio systems. This collaboration ensures that the screen delivers vibrant, high-quality visuals that capture the attention of passersby.

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Zero Degree, An Innovative Outdoor Advertising Agency!

What if the world around you became your brand’s canvas? Imagine a world where every street corner, every busy mall, and tranquil railway station carried your brand’s story, sharing its message with millions! That’s the kind of magic we’ve been creating at Zero Degree, a leading outdoor advertising agency, since 2005. Evolving with time, we moved beyond artistic hand creations into highly printed display materials, extending our reach and refining our expertise. But our growth was more than updating technology; it was about deepening connections. It was about turning ordinary spaces into eye-catching displays that leave lasting impressions. As a trusted hoarding advertising agency, brands come to us not only to believe in our craft but to rely on our commitment to tell their stories in ways that resonate, inspire, and inform. Whether it’s a towering hoarding on a highway or a dynamic outdoor advertising screen in a shopping hub, we make your brand unmissable. Today, we are a one-stop powerhouse for all Out-of-Home (OOH) advertising solutions that create innovative, stunning campaigns designed to be remembered forever.

Zero Degree as the preferred choice for OOH advertising

Over the past twenty years, Zero Degree has positioned itself as the best outdoor advertising agency in South India. Our unwavering focus on precision and impact has enabled us to bring numerous brands into the hearts and minds of crores of people. Our innovative OOH solutions go above and beyond being mere eye-catching spectacles – they actually ensure there are real business conversions. By partnering with us, you can experience the transformative power of innovative outdoor advertising for your ventures!

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At Zero Degree, we offer a wide range of outdoor advertising services including Kochi Metro pillar branding, inside station branding, LED screen branding, pole kiosks, LED bus shelters, backlit bus shelters, and mall branding – all designed to maximize your brand visibility in high-traffic areas. As a leading hoarding advertising agency, we ensure your campaigns stand tall and stand out across prime city locations. Our outdoor advertising agency blends precision with strategy, helping brands connect with the right audience through impactful visuals and smart placements. Whether it's dynamic outdoor advertising screen at metro stations or attractive mall branding units, we deliver high-engagement solutions. With a stronghold in transit and retail spaces, Zero Degree continues to be the most preferred outdoor advertising agency across South India.

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